Job Summary
Senior Campaign Analyst (58568759)
Location: Mississauga, ON Category: Content/Document Management
Job Type: Temporary/Contract Reference: CA_EN_6_17450_58568759
Posted: August 31,2017 Salary: N/A

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Modis, on behalf of our client is looking for a Senior Campaign Analyst
 
Senior Campaign Analyst (58568759)
 
Contract Duration: (12 months)
Location: Toronto, ON
 
Responsibilities:
 
• Interact with senior business leadership to understand, champion, challenge and specify business, design and technical requirement for marketing tactics
• Evolve and optimize campaign experimental design and build to ensure alignment to business and marketing objectives by providing target audience and pre-campaign sizing analysis
• Act as COE on direct marketing tactics and provide clear recommendations and requirements to internal partners
• Responsible for the timely development of campaign structure keeping in mind the business strategy, objectives and post-campaign reporting requirements
• Perform quality assurance audits to ensure the campaign design has been accurately interpreted in the campaign build to meet the business need
• Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities
• Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes
• Responsible for development of complex campaigns and documentation, integrating and leveraging learnings from past and post campaign results
• Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs
 
Required Qualifications/Experience
 
• Minimum 3 years specialty expertise - relational database marketing and structured programming concepts, including the use of data analytic and decision tools (e.g., SAS, SQL, Aprimo Teradata etc.)
• Ability to build strong lateral relationships through influence
• Strong project management and implementation skills
• Strong problem resolution and decision-making skills
• Strong written/oral communication skills to develop and convey thoughtful and insightful explanations
• Strong experience in the financial services industry, including understanding of marketing is an asset
 
Please note that Candidates must be legally eligible to work in Canada. Your resume will not be forwarded to any of our clients without your explicit permission. We thank all applicants, but only suitable applicants with the above qualifications clearly identified in their resumes will be contacted. Modis Canada is an Equal Opportunity Employer.
 
 
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